Ripple Effect Creative Granted Capella Award of Distinction for Excellence in Public Relations
Updated: Dec 8, 2021
On Friday, Nov. 5, See Water, Inc. was granted a Capella Award of Distinction for its Trident® Three Phase Duplex Control Panel Catalog Sheet at the Public Relations Society of America - Inland Empire’s 2021 Polaris Awards Ceremony, which was held at the Pechanga Resort Casino.
“As the in-house marketing team for See Water, we’re very honored to have been recognized among many outstanding agencies in the region for our work. We always strive for excellence in everything we do on behalf of See Water and for every customer we have the privilege to work with,” said Krista Goodman, Managing Director of Ripple Effect Creative.
See Water launched its advanced Trident® Three Phase Duplex Control Panel for industrial lift stations, commercial and municipal applications in September 2020. This advanced pre-engineered control system quickly became one of See Water’s leading advanced pre-engineered product lines.
We incorporated the product specifications, new product branding, product photos, and a Typical Installation drawing into the panel’s new catalog sheet. The catalog sheet is an important piece of informational collateral that provides See Water’s customers an overview of the product features, specifications, model numbers and custom adders available for its control panels. Everything (except the vinyl label itself) was produced completely in-house by our team from start-to-finish, which enabled the project to be completed with very little overhead.
As part of the September 2020 product launch, REC planned a coordinated effort to introduce the Trident® across a combination of digital and traditional media. The catalog sheet was disseminated to the target markets through the product page on the company website, which served as the landing page for the subsequent social media posts and email blast.
“We would like to thank Ripple Effect Creative for working with a standard of excellence in our outward communications and marketing collateral. Our sales team is proud to have support from our expert marketing team,” said Jesse Goldade, National Sales Manager of See Water, Inc.
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